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We’ve created an enticing package that’s personalized, well designed, and equipped with the psychological triggers that compel the consumer to look inside! Once the package is opened, the searching audience will find very special gift certificates and a helpful community magnet from businesses just like yours. It’s clear to the consumer that an extraordinary step has been taken to communicate hospitality and sincerity.
Package
Inside the package is a personalized letter and gift certificates that are simple, clean and conveys the value of the package and the services your business provides.
Welcome Letter
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Upon opening the package, the first thing your new neighbor sees is our Welcome Letter signed by our company founders.
This letter gives a brief explanation of why they have received these gifts. It puts the focus on the new mover and their special needs and sets the stage for what they'll see next. |
Certificates
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Generous Offers - No Strings
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Custom Designed for Your Business
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Convenient & Practical Map
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Large 5.5" x 8.5" Format
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Projects Professional Image
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Redeemable with Expiration
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“Authorized by:” Signature
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Authenticates & Conveys Value
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Rich Parchment Paper using Gold Metallic Ink.
- Creates Urgency
- Ensures Trackability
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2D Barcode Power
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Digital technology accounts for the peculiar looking black square in the lower right hand corner of the certificate. This 2D barcode square stores vast amounts of information, supporting production, distribution and marketing functions. For example, the barcode can electronically confirm the contents of each package to ensure mailing accuracy. At the same time, it can generate a list of each new customer's name and address for your use in highly effective follow-up marketing. |
Loyalty Postcard Program
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Our postcards take you to the next level of your relationship with new movers, building a first-time acquaintance into a long-term, loyal customer. We’ll give you their name, provide you with an address, and even send them another gift on your behalf.
- By the first of every month, submit your Track Packs (by location) to your Our Town representative
- Our Town will personalize a postcard with your choice of the message, such as “Thank You,” “We Appreciate you,” “Come Back Soon,” etc.
- Add a follow-up offer to the back of the postcard as an incentive to bring the one-time customer back
- By the 25th of every month, Our Town will mail that postcard to each respondent who visited your place of business
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Magnet
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Our Town offers a Community Magnet in our package. This large, refrigerator magnet compliments your gift certificate by acting as the second tier of a powerful marketing strategy.
The magnet continues to promote repeat business for your business for months and years to come since the refrigerator is visited many times throughout the day. Your logo and telephone number or web site address is right there on the refrigerator, no fumbling through the yellow pages to find your business. There will be no competitors listed on the magnet ensuring your business is the only they see. |
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